Contemporary Business Report Writing, 4th Edition
Chapter 10
Resolving complex business problems requires research that begins with a detailed plan, often a writer’s first research-related task. After the plan is approved, the researcher/writer must collect data from appropriate sources and by appropriate means. The researcher then must analyze the data, using qualitative or quantitative analysis or both. Only after extensive planning, data collection, and data analysis can the research results be communicated—by a written report, an oral presentation, or both.
Chapters 9 through 16 present the detailed skills required in planning a research project, carrying out the research, and communicating the research results.
For Chapter 10 by review the reporting situations, simple and complex, that are introduced in Illustration 1.1, page 4. Remember that complex problems generally require extensive research, preceded by careful planning, and result in reports that are more extensive and complex than those studied in Chapters 7 and 8. Chapter 10 focuses on the process of planning such research.
After completing this chapter, you should be able to do the following:
· Explain the value of a comprehensive research plan.
· Recognize the steps in planning business research.
· Identify the information that should be included in a research plan.
· Write a research proposal that clearly articulates the research plan.
A. Planning the Research
Begin by reviewing the questions that open the chapter and ask additional questions. Ensure that you understand the significance of research to an organization’s success.
Use a visual reproduction (transparency or presentation graphics) of Illustration 10.1 to focus discussion of the parts of a research plan.
Compare this illsutration to Illustration 2.1, p. 28.

The comparison shows that the research plan is an elaboration of the planning process presented in Chapter 2.

Discuss each part of the plan.

· Obtain or review authorization. Discuss the importance of authorization to the report writer and to the person who authorizes the report. Authorization protects both parties from misunderstandings and ensures that company resources (time and money) are being used appropriately.
· Identify the audience. Emphasize again the importance of audience analysis and its influence on other decisions about the research plan.
· Define the problem. Differentiate between the managerial problem and the research problem. Be sure students understand that the managerial problem consists of what is known—a situation about which a decision must be made. The managerial problem may eventually be included in the background section of the proposal and the final report.
The research problem identifies specifically what will be analyzed in an attempt to solve the managerial problem. The research problem becomes the central focus of the research and the report.
· Clarify the purpose. Differentiate problem and purpose. The purpose identifies why the research will be conducted, whereas the problem identifies what is to be studied.
· Narrow the scope. Use the example in the text and others from your own experience to illustrate the need to confine the project to meaningful, workable factors or elements that will be analyzed.
· State delimitations and limitations. Many students have difficulty understanding these terms. They tend to avoid the term delimitations and use limitations for all boundaries as well as potential shortcomings or inadequacies. Clarify these terms and provide additional examples if necessary. Remember delimitations should be defined before the research begins, but limitations are sometimes not evident until after the research has been completed.
· Plan data collection. Define primary and secondary data sources. Give examples of each. Emphasize that defining the problem and the scope of analysis must precede the data collection plan. (Don’t identify data sources first and then back up to define a problem that would permit them to use those sources? For example: “My aunt works in the governor’s office. She can help us get information about a political issue.”) Data sources must be chosen for their relevance, not their convenience. This topic is developed further in Chapters 11, 12, and 13.
· Plan data analysis. Proposed data analysis must complement the stated problem and purpose. At this stage, students should be able to indicate whether quantitative or qualitative analysis (or both) will be used. If quantitative analysis will be used, emphasize that the researcher should select appropriate statistical procedures before collecting the data. This topic is developed further in Chapter 15.
· Estimate time schedule. In a realistic job setting, a manager often requires time projections for completion of major projects. In the classroom we emphasize the importance of beginning on time, progressing steadily, and ending on time. You should include a time schedule for achievement of major project goals. Develop a progress report at some time while a project is another way. It is important to keep on schedule. Review information studied in Chapter 7.
· Estimate resources needed. Become aware that research and report writing requires the use of company resources. In the student setting, research requires use of time and resources that might expended on other activities. Although you may object to preparing a budget for their research projects, doing so is a valuable learning experience. Estimate the time to be spent and budget yourself at least minimum wage. You should also estimate the cost of any resources—such as office supplies and long distance telephone calls) you will use as well as travel associated with the project.
· Plan presentation of results. Remember that research is not complete until the results have been communicated. Also, results can be communicated in a number of ways. Therefore, the proposal should indicate how the results will be presented.
Remember the functions and forms of outlines at this stage. For the outlines, you should review Chapter 2, pages 40-47, “Outlining the Report.”
· Seek approval to proceed. Because research requires the consumption of resources, your are advised to get approval for all major projects, both in the classroom and on the job. Seeking approval before beginning a project can prevent later problems. There are many positive aspects to requests for approval: This is your opportunity to seek assistance or clarification on any part of the project and enables you or your team to proceed with confidence.
B. The Research Proposal

.the research proposal in Illustration 10.2. Emphasize that a research proposal is a formalized research plan that is prepared for presentation to someone for approval. Show students that each element of the plan appears in the research proposal. Discuss also the various formats in which a research proposal may be presented (memo, letter, manuscript) and the reality that the proposal may also be presented orally.
Examining the research proposal is a logical outcome of studying a research plan. Review the proposals presented in Chapter 8: the service proposal (Illustration 8.9, pages 200 and 201) and the operational proposal (Illustration 8.10, page 202). Discuss ways in which those proposals are similar to or different from the research proposal.
C. Ethical Considerations
To heighten awareness of ethical issues surrounding research planning and proposal preparation, you should identify ethical concerns that the writer may have had to resolve while preparing the proposal shown in Illustration 10.5. Solicit examples of other ethical issues you may have encountered as you planned research for other classes or on the job.
D. Topics for Discussion
Answer items that demonstrate your understanding rather than memorization of the text.
E. Applications
Application 1. This application contains ten scenarios for planning research and writing a research proposal. The scenarios can be used effectively as discussion questions as you explain the parts of the research plan or to summarize the chapter. We might divide the class into five teams and assign one of the scenarios to group or ask each team to select the scenario find most interesting . As you explain each part of a research proposal, the groups should draft that section of the proposal for their respective scenarios. Note: A suggested solution for Application 1-g appears after Application 3 (below).
Application 2. Application 2 can be selected as a reinforcement exercise after you have worked in groups during the initial proposals (Application 1). For writing a research proposal in memo format, you may use a scenario in Application 1 or one of the four issues suggested in his application.
Application 3. Application 3 involves small teams in converting the memo proposal of Application 2 to a manuscript proposal and cover letter, specifying the role of each team member in the proposed research. This application is an appropriate way to launch a team project. The teams can then develop and complete the report writing assignment as they study Chapters 11-16.
Suggested Solution for Application 1-g. The report, which begins below and continues on the following two pages, is presented without editing exactly as submitted by the Thai writer.
Feasibility Report
The, is currently the prime industry most investors, both local and foreign, are focusing. More than 5 million tourists in 1994 were reportedly customers of Thai spas. By the end of 2001, there were around 200 registered spa service providers around the country. These were located mainly in Bangkok and other tourist destinations, including Phuket, Surathani (Koh Samui) and Chiengmai. Thai economic developers announced a plan to promote spa services as part of the country’s strategy for bringing in foreign money.
The spa business in Thailand can be classifsied into seven groups as shown in the table.

The hotel and resort spa group is receiving a good share of the market in Thailand, targeting tourists with high purchasing power. Most of the hotels and resorts report their investment in spa services ranges from 10 to 50 million baht, and they expect the payback period to be between 12-18 months. The destination spa group offers distinguished world-class spa services. Chivasom is the first of its kind in Thailand and well-known among high-end customers, including the world’s richest and most famous people. There are only a few local players in the destination spa business. Medical spa is gaining in popularity among hospitals in Thailand as an alternative medical treatment. Day spa services are targeted mainly at the middle-level market and take advantage of lower price offering with quality spa treatments and herbal aromatic products. The investment in a standalone day spa ranges from 3 to 5 million baht with a payback period of 8 to 12 months. Mineral spring spa and cruise ship spa are popular among local and foreign tourists. Finally, club spa is targeted mainly at local exercise enthusiasts.
A SWOT analysis is shown in the table.

As shown in the table, various factors yield promising future for the spa business in Thailand. First, the Thai government has displayed strong support for developing the country to become the center of the spa business in Southeast Asia. For instance, the government has cooperated with the private sector in establishing spa training institutes; promoting a tourist campaign, “Unseen Spa”; investing in many research projects on Thai local herbs; and offering special investment packages to both local and foreign business investors who want to invest in the spa business. Moreover, Thai impressive hospitality, magnificent natural tourist places, delicate culinary and traditional ways of life attract as high as 10 millions visitors a year to the country. Finally, Thailand is able to develop its own high quality, unique herbal products from local materials.
Hilton Hotel International has the advantages of available investment fund and extensive experience in the service industry. The spa business in Thailand yields a promising potential and, therefore, it is recommended for Hilton Hotel to invest in spa business in Thailand. Specifically, hotel spa and destination spa are the two potential groups for investment. Since Hilton Hotel International has several hotels and resorts in its chain in Thailand, it is recommended that in depth information and set-up costs, as well as standalone location be studied. The international experience of Hilton personnel together with unique local personnel provides a good combination for the success.

My Schedule – Fall 17

My Schedule – Fall 17

ENG 75                 T           9:00- 11:45am
ENG 82A              Th          9:00-11:45am
ENG 99                Th          12:30-3:15pm

Contact Information Notes

Place of Birth:

Family Background
(  ) mother, (  )father,
(  )wife, (  )husband,
(  ) child(ren),
(  )older sister(s)
(  )younger sister(s),
(  )older brother(s),
( ) younger brother(s)
How long in US/Bay Area:
Semester at Lincoln University:
Program: (  ) DI, (  ) AS, (  ) BA, (  ) BS, (  ) MBA, (  ) DBA
Courses this Semester:
Future plans:  

Matters Quotes


Anyone who doesn’t take truth seriously in small matters cannot be trusted in large ones either.

Albert Einstein
Truth, Small, Cannot
The most important thing is to enjoy your life – to be happy – it’s all that matters.
Audrey Hepburn
Life, Happy, Important
It’s not what you look at that matters, it’s what you see.
Henry David Thoreau
If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
Steve Jobs
Great, Heart, Better
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
Steve Jobs
Life, Work, Love
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
Steve Jobs
Saying, Done, Night
What lies behind us and what lies ahead of us are tiny matters compared to what lives within us.
Henry David Thoreau
Lives, Lies, Within
If you bungle raising your children, I don’t think whatever else you do matters very much.
Jackie Kennedy
Children, Else, Whatever
In matters of truth and justice, there is no difference between large and small problems, for issues concerning the treatment of people are all the same.
Albert Einstein
Truth, Justice, Small
Whoever is careless with the truth in small matters cannot be trusted with important matters.
Albert Einstein
Truth, Important, Small
In matters of style, swim with the current; in matters of principle, stand like a rock.
Thomas Jefferson
Rock, Stand, Style
What matters is to live in the present, live now, for every moment is now. It is your thoughts and acts of the moment that create your future. The outline of your future path already exists, for you created its pattern by your past.
Sai Baba
Future, Live, Past
Material possessions, winning scores, and great reputations are meaningless in the eyes of the Lord, because He knows what we really are and that is all that matters.
John Wooden
Great, Winning, Eyes
It is a curious sensation: the sort of pain that goes mercifully beyond our powers of feeling. When your heart is broken, your boats are burned: nothing matters any more. It is the end of happiness and the beginning of peace.
George Bernard Shaw
Peace, Happiness, Pain
It doesn’t matter which side of the fence you get off on sometimes. What matters most is getting off. You cannot make progress without making decisions.
Jim Rohn
Without, Cannot, Sometimes
For the meaning of life differs from man to man, from day to day and from hour to hour. What matters, therefore, is not the meaning of life in general but rather the specific meaning of a person’s life at a given moment.
Viktor E. Frankl
Life, Person, Moment
It’s not what happens to you, but how you react to it that matters.
Happens, React
You know, all that really matters is that the people you love are happy and healthy. Everything else is just sprinkles on the sundae.
Paul Walker
Love, Happy, Everything
We learned about honesty and integrity – that the truth matters… that you don’t take shortcuts or play by your own set of rules… and success doesn’t count unless you earn it fair and square.
Michelle Obama
Truth, Success, Integrity
I have no right, by anything I do or say, to demean a human being in his own eyes. What matters is not what I think of him; it is what he thinks of himself. To undermine a man’s self-respect is a sin.
Antoine de Saint-Exupery
Human, Anything, Him
It is dangerous to be right in matters on which the established authorities are wrong.
Wrong, Dangerous
Love him and let him love you. Do you think anything else under heaven really matters?
James A. Baldwin
Love, Anything, Him
It is not living that matters, but living rightly.
Living, Rightly
If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.
Colin Powell
Attitude, Big, Achieve
If you’re happy, if you’re feeling good, then nothing else matters.
Robin Wright Penn
Good, Happy, Feeling
Saying goodbye doesn’t mean anything. It’s the time we spent together that matters, not how we left it.
Trey Parker
Time, Saying, Mean
Life’s like a play: it’s not the length, but the excellence of the acting that matters.
Lucius Annaeus Seneca
Life, Play, Acting
Every citizen of this country should be guaranteed that their vote matters, that their vote is counted, and that in the voting booth, their vote has a much weight as that of any CEO, any member of Congress, or any President.
Barbara Boxer
Country, Voting, Vote
I don’t let anyone’s insecurities, emotions, or opinions bother me. I know that if I am happy, that’s all that matters to me.
Demi Lovato
Happy, Anyone, Emotions
To confine our attention to terrestrial matters would be to limit the human spirit.
Stephen Hawking
Human, Attention, Spir

As is a tale, so is life: not how long it is, but how good it is, is what matters.
Lucius Annaeus Seneca
Life, Good, Long
So never lose an opportunity of urging a practical beginning, however small, for it is wonderful how often in such matters the mustard-seed germinates and roots itself.
Florence Nightingale
Small, Wonderful, Lose
Power is given only to those who dare to lower themselves and pick it up. Only one thing matters, one thing; to be able to dare!
Fyodor Dostoevsky
Power, Able, Themselves
Those who want the Government to regulate matters of the mind and spirit are like men who are so afraid of being murdered that they commit suicide to avoid assassination.
Harry S. Truman
Men, Government, Mind
Don’t force your kids into sports. I never was. To this day, my dad has never asked me to go play golf. I ask him. It’s the child’s desire to play that matters, not the parent’s desire to have the child play. Fun. Keep it fun.
Tiger Woods
Dad, Sports, Fun
Achievements on the golf course are not what matters, decency and honesty are what matter.
Tiger Woods
Honesty, Matter, Golf
To some degree it matters who’s in office, but it matters more how much pressure they’re under from the public.
Noam Chomsky
Public, Office, Pressure
The rule is perfect: in all matters of opinion our adversaries are insane.
Mark Twain
Perfect, Opinion, Insane
It is humiliating to remain with our hands folded while others write history. It matters little who wins. To make a people great it is necessary to send them to battle even if you have to kick them in the pants. That is what I shall do.
Benito Mussolini
Great, History, Battle
It is quality rather than quantity that matters.
Lucius Annaeus Seneca
Rather, Quality, Quantity
The only thing that ultimately matters is to eat an ice-cream cone, play a slide trombone, plant a small tree, good God, now you’re free.
Ray Manzarek
God, Good, Small
In matters of conscience, the law of the majority has no place.
Mahatma Gandhi
Law, Place, Conscience
If you mess up your children, nothing else you do really matters.
Jackie Kennedy
Children, Nothing, Else
So during those first moments of the day, which are yours and yours alone, you can circumvent these boundaries and concentrate fully on spiritual matters. And this gives you the opportunity to plan the time management of the entire day.
Menachem Mendel Schneerson
Time, Alone, Spiritual
If you tell God no because He won’t explain the reason He wants you to do something, you are actually hindering His blessing. But when you say yes to Him, all of heaven opens to pour out His goodness and reward your obedience. What matters more than material blessings are the things He is teaching us in our spirit.
Charles Stanley
God, Blessings, Him
Fortunate people often have very favorable beginnings and very tragic endings. What matters isn’t being applauded when you arrive – for that is common – but being missed when you leave.
Baltasar Gracian
Often, Leave, Common
But whether it be dream or truth, to do well is what matters. If it be truth, for truth’s sake. If not, then to gain friends for the time when we awaken.
Pedro Calderon de la Barca
Truth, Time, Friends
Tell the truth. Sing with passion. Work with laughter. Love with heart. ‘Cause that’s all that matters in the end.
Kris Kristofferson
Work, Truth, Love
Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations.
Sun Tzu
Secret, Liberal, Army
In other words, a person who is fanatic in matters of religion, and clings to certain ideas about the nature of God and the universe, becomes a person who has no faith at all.
Alan Watts
Faith, God, Nature
Those who occupy their minds with small matters, generally become incapable of greatness.
Francois de La Rochefoucauld
Small, Become, Minds
What matters in life is not what happens to you but what you remember and how you remember it.
Gabriel Garcia Marquez
Life, Remember, Happens
Common sense is the most fairly distributed thing in the world, for each one thinks he is so well-endowed with it that even those who are hardest to satisfy in all other matters are not in the habit of desiring more of it than they already have.
Rene Descartes
Sense, Common, Thinks
Fortune, which has a great deal of power in other matters but especially in war, can bring about great changes in a situation through very slight forces.
Julius Caesar
Great, Power, War
It doesn’t matter where you are coming from. All that matters is where you are going.
Brian Tracy
Matter, Coming
Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can’t make a healthy choice.
Michelle Obama
School, Parents, Need
The most common error made in matters of appearance is the belief that one should disdain the superficial and let the true beauty of one’s soul shine through. If there are places on your body where this is a possibility, you are not attractive – you are leaking.
Charles Lamb
Beauty, True, Through
I suppose, in a way, this has become part of my soul. It is a symbol of my life. Whatever I have done that really matters, I’ve done wearing it. When the time comes, it will be in this that I journey forth. What greater honor could come to an American, and a soldier?
Douglas MacArthur
Life, Time, Done
Its the name on the front of the jersey that matters most, not the one on the back.
Joe Paterno
Back, Name, Front
All that really matters is I have two beautiful kids, and I’m trying to be the best dad I can possibly be, and that’s the most important thing of all.
Tiger Woods

Experience is the best teacher of all. And for that, there are no guarantees that one will become an artist. Only the journey matters.
Harry Callahan
Best, Experience, Teacher
This assumption of Negro leadership in the ghetto, then, must not be confined to matters of religion, education, and social uplift; it must deal with such fundamental forces in life as make these things possible.
Carter G. Woodson
Life, Leadership, Education
He, however, who begins with Metaphysics, will not only become confused in matters of religion, but will fall into complete infidelity.
Religion, Infidelity, Confused
The virtue of privacy is one that must be protected in matters that are intimate and within one’s own family.
Tiger Woods
Family, Must, Within
Everything deep is also simple and can be reproduced simply as long as its reference to the whole truth is maintained. But what matters is not what is witty but what is true.
Albert Schweitzer
Truth, True, Simple
If we are to survive, we must have ideas, vision, and courage. These things are rarely produced by committees. Everything that matters in our intellectual and moral life begins with an individual confronting his own mind and conscience in a room by himself.
Arthur M. Schlesinger, Jr.
Life, Courage, Mind
The production of children, the nurture of those born, and the daily life of men, of these matters woman is visibly the cause.
Guru Nanak
Life, Men, Children
It doesn’t matter how much you want. What really matters is how much you want it. The extent and complexity of the problem does not matter was much as does the willingness to solve it.
Ralph Marston
Problem, Matter, Solve
Family’s first, and that’s what matters most. We realize that our love goes deeper than the tennis game.
Serena Williams
Family, Love, Game
Smart people are a dime a dozen. What matters is the ability to think different… to think out of the box.
Walter Isaacson
Smart, Different, Ability
In all matters of opinion, our adversaries are insane.
Oscar Wilde
Opinion, Insane
The USDA is not our ally here. We have to take matters into our own hands, not only by advocating for a better diet for everyone – and that’s the hard part – but by improving our own. And that happens to be quite easy. Less meat, less junk, more plants.
Mark Bittman
Diet, Better, Hard
What really matters is what you do with what you have.
H. G. Wells
Nothing matters but the writing. There has been nothing else worthwhile… a stain upon the silence.
Samuel Beckett
Nothing, Writing, Silence
The sensitivity of men to small matters, and their indifference to great ones, indicates a strange inversion.
Blaise Pascal
Great, Men, Small
They that apply themselves to trifling matters commonly become incapable of great ones.
Francois de La Rochefoucauld
Great, Become, Themselves
It does not matter much whom we live with in this world, but it matters a great deal whom we dream of.
Willa Cather
Great, Live, Dream
There are matters in the Bible, said to be done by the express commandment of God, that are shocking to humanity and to every idea we have of moral justice.
Thomas Paine
God, Justice, Humanity
It matters not how strait the gate, How charged with punishments the scroll; I am the master of my fate: I am the captain of my soul.
William Ernest Henley
Soul, Fate, Master
It is a sign of a dull nature to occupy oneself deeply in matters that concern the body; for instance, to be over much occupied about exercise, about eating and drinking, about easing oneself, about sexual intercourse.
David Bailey
Nature, Over, Body
It doesn’t matter who my father was; it matters who I remember he was.
Anne Sexton
Father, Remember, Matter
I don’t imagine Heads of Government would ever be able to say I’m not an economist therefore I can’t take decisions on matters of the economy; I’m not a soldier I can’t take decisions on matters of defence; I’m not an educationist so I can’t take decisions about education.
Thabo Mbeki
Education, Government, Ever
We do not need to be shoemakers to know if our shoes fit, and just as little have we any need to be professionals to acquire knowledge of matters of universal interest.
Georg Wilhelm Friedrich Hegel
Knowledge, Need, Shoes
It is good to have an end to journey toward, but it is the journey that matters in the end.
Ursula K. Le Guin
Good, End, Journey
It does not matter how you came into the world, what matters is that you are here.
Oprah Winfrey
Here, Matter, Came
As soon as I step on that stage, nothing matters. I don’t think of it as work. It’s just so much fun.
Miley Cyrus
Work, Fun, Nothing
It matters not how a man dies, but how he lives. The act of dying is not of importance, it lasts so short a time.
Samuel Johnson
Time, Short, Lives
We cannot both preach and administer financial matters.
Saint Stephen
Cannot, Both, Financial
What you believe, what you value, how you live, matters.
Mitt Romney
Believe, Live, Value
Culture, what you believe, what you value, how you live matters. Now, as fundamental as these principles are, they may become topics of democratic debates from time to time, so it is today with the enduring institution of marriage. Marriage is a relationship between a man and a woman.
Mitt Romney
What the Pope thinks of being gay does not matter to the world. It matters to the people who like the Pope and follow the Pope… It is not a reflection of all religious people.
Lady Gaga
Gay, Matter, Reflection
If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.
Alan K. Simpson
Nothing, Integrity, Else
At the end of the day, whether or not those people are comfortable with how you’re living your life doesn’t matter. What matters is whether you’re comfortable with it.
Phil McGraw
Life, End, Living
What matters most is a good and ready will to obey God.
Johannes Tauler
God, Good, Ready
Where there is a mother in the home, matters go well.
Amos Bronson Alcott
Home, Mother
In matters of truth the fact that you don’t want to publish something is, nine times out of ten, a proof that you ought to publish it.
Gilbert K. Chesterton
Truth, Fact, Times
I have followed holiness, I have taught truth, and I have been most in the main things; not that I thought the things concerning our times little, but that I thought none could do anything to purpose in God’s great and public matters, till they were right in their conditions.
Donald Cargill
God, Truth, Great
What matters to me is that I do what I think is right and I see, I’m a numbers guy, that’s my attitude. I know we have a debt tsunami coming, we are bankrupting this country and I’m in a position where I can actually advance ideas to prevent that from happening. That’s exactly what I should be doing.
Paul Ryan
Attitude, Country, Debt
It’s not the destination that matters. It’s the change of scene.
Brian Eno
Change, Scene
When all else fails, complicate matters.
Aaron Allston
Else, Fails, Complicate
On one of the most personal matters of our lives, our health care, President Obama would turn decision making over to government bureaucrats. He forced through Obama-care and I will repeal it.
Mitt Romney
Health, Government, Care
There’s such cultural rot taking place, such a disintegration throughout our culture. Values, morality, you name it. Standards have been relaxed, and people are not being held to them. People’s intentions, if they’re said to be good and honorable, that’s all that matters.
Rush Limbaugh
Good, Place, Said
My son is healthy and happy, so that’s all that matters to me.
Christina Aguilera
Happy, Son, Healthy
I apologize for lying to you. I promise I won’t deceive you except in matters of this sort.
Spiro T. Agnew
Won, Promise, Except
We conceal it from ourselves in vain – we must always love something. In those matters seemingly removed from love, the feeling is secretly to be found, and man cannot possibly live for a moment without it.
Blaise Pascal
Love, Live, Must
Don’t try to solve serious matters in the middle of the night.
Philip K. Dick
Night, Try, Serious
The only courage that matters is the kind that gets you from one moment to the next.
Mignon McLaughlin
Courage, Kind, Moment
A straight oar looks bent in the water. What matters is not merely that we see things but how we see them.
Michel de Montaigne
Water, Looks, Straight
I feel that there has been progress made since I was a boy on matters of race, but we have a long way to go.
Kareem Abdul-Jabbar
Long, Made, Progress
When you were born, you cried and everybody else was happy. The only question that matters is this – when you die, will you be happy when everybody else is crying?
Tony Campolo
Happy, Die, Else
Character matters; leadership descends from character.
Rush Limbaugh
Leadership, Character, Descends
The most savage controversies are about matters as to which there is no good evidence either way.
Bertrand Russell
Good, Either, Evidence
We like security: we like the pope to be infallible in matters of faith, and grave doctors to be so in moral questions so that we can feel reassured.
Blaise Pascal
Faith, Moral, Security
We learned about dignity and decency – that how hard you work matters more than how much you make… that helping others means more than just getting ahead yourself.
Michelle Obama
Work, Yourself, Hard
Our faith is faith in someone else’s faith, and in the greatest matters this is most the case.
William James
Faith, Greatest, Someone
We’re musicians. We make music for a living. It’s that simple. Nothing else matters.
Eddie Van Halen
Music, Simple, Nothing
It is only those who believe in their ability who shine when it matters.
Maurice Greene
Believe, Ability, Shine
I don’t know if it matters what country you’re from, size of the city you’re from, urban or rural, there are people that are hurting each other everywhere.
Judd Nelson
Country, Hurting, City
There’s so much importance in honoring your everyday hero. It doesn’t take money. It doesn’t take connections. What matters is that people get involved. Whether your passion is gun control or food or whatever it may be, everybody needs to stop being so self-absorbed.
Debi Mazar
Money, Food, Passion
Success needs no explanation. Failure does not have one that matters.
Jesse Jackson